April 24 , 2020
Trekking Agencies’ Association of Nepal (TAAN) organized a live conference on Search Engine Optimization and Digital Marketing in tourism industry on 24th April.
A total of 96 participants from different member agencies of TAAN participated in the live session which was conducted by Founder of SEO Company in Nepal Mr. Prakash Khatiwada, SEO Expert Mr. Prakash Humagain and Digital Marketing Manager of SEO Company in Nepal Mr. Akash Karki.
Welcoming all the participants, TAAN President Mr. Khum Bahadur Subedi addressed the motive behind holding the online session during the period of lockdown to facilitate tourism entrepreneurs by creating favorable environment to learn something new and productive. However, the COVID -19 pandemic is adversely affecting tourism industry, President Subedi requested all tourism fraternity to remain strong and utilize this period for better upcoming future in Nepal’s tourism. Additionally, he also informed that news regarding 50 lakhs bank guarantee required for registering trekking and travel company is untrue after he had spoke with concerned bodies.
The session started with introduction of SEO and its benefits in tourism industry. Mr. Khatiwada briefly explained ON page optimization and benefits of organic SEO in tourism business. He also discussed upon components of SEO and On page SEO checklist.
In the other session, Mr. Humagain explaining importance of OFF page SEO, said that however after the control of COVID- 19, there is high chance of getting boom market in tourism, thus he requested to start practicing earlier to reach internationally through digital marketing. He also suggested trekking companies to mention basic things needed to travel Nepal for example: vaccine must to be taken while visiting Nepal, Visa Process and insurance; so that the information in the website would be more educational. Furthermore, he explained about local SEO, email marketing, content marketing, social media marketing and optimization.
Mr. Karki, later explained the benefits of Digital Marketing through engaging the customers to uplift the tourism business. He also acknowledged TAAN for organizing such productive session and assure member companies that their team is always ready to provide free counseling regarding SEO and digital marketing.
In the closing session President Subedi, on behalf of entire executive committee, acknowledged the team of SEO Company in Nepal and ensures to work together in upcoming days for promoting Nepal’s tourism. He aspired that their information and feedback will be beneficial for upraising tourism business of Nepal.