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Call for effective promotion of Millennium Trek

April 06 , 2014

Call for effective promotion of Millennium Trek

Experts have underlined the need to develop necessary infrastructures along the Millennium Trek and effectively promote it in national and international arena.

Speaking at a seminar on ‘Sustainable Tourism Development in Millennium Trek’ organized jointly by Maitri Buddha Tamu Samaj, Dhoreli Samaj and Millennium Trek Development and Management Committee, they said the trail was still in shadow despite having immense potential for tourism development.

Trekking Agencies’ Association of Nepal (TAAN) is the patron of the trail which was inaugurated in 2000.

Keshav Pandey, senior vice president of TAAN, said there is a need to promote the trail effectively in international markets. “I am hopeful that the seminar will come up with necessary suggestions for infrastructure development and promotion of trail,” he said, adding that TAAN would help prepare necessary promotional collaterals for effective promotion of the trail.

Presenting his working paper, Dambar KC, former president of TAAN Pokhara Chapter, apprised the participants of the work done so far in the trail. He also presented SWOT (strength, weakness, opportunity and threat) analysis of the trek.

Millennium Trek begins from Dhorfirdi in Tanahun district and ends in Majhkot of Syangja district. Altitude in the trail ranges from 420 to 1709 meters. There are various view points along the trek that promises views of different mountains peak on the north. While on the trek, visitors can enjoy various cultural activities like Ghatu, Sorathi, Kauda, Salaijo, Jhora, Dhado Bhaka and Krishna Charitra, among others. The entire trek can be completed in six days.

Leela Bahadur Baniya, senior manager of Nepal Tourism Board (NTB) also presented a working paper on ‘Nepal’s Tourism Policy and Tourism Planning Strategy’.

Commenting on the working paper, Dr Ganesh Gurung, former member of National Planning Commission (NPC), said the trail management committee should first identify their target groups and devise promotional programs accordingly. “You should also be clear about your unique selling point in a bid to compete with other similar trails across the country,” he added.

Lawmakers from Tanahun, Kaski and Syanja districts, local stakeholders, office-bearers and executive committee members of TAAN, and media persons, among others were present in the program.