November 17 , 2017
Trekking Agencies’ Association of Nepal (TAAN) and International Centre for Integrated Mountain Development (ICIMOD) has collaborated and organized an Action Research on Promoting Innovative Livelihood through ICT Assisted Tourism Project in Taplejung.
Kanchenjunga Spice Garden Tourism Trial and Mobile Apps were launched on November 17, 2017 at Nepal Tourism Board (NTB). Tourism Secretary, Maheshwor Neupane was the Chief Guest of the program. Kanchenjunga Spice Garden Tourism Trial has been launched by Maheshwor Neupane and Mobile Apps by Nepal Tourism Board (NTB) CEO, Deepak Raj Joshi.
TAAN General Secretary Karna Lama welcomed entire guest of the program. He said that “TAAN and ICIMOD have collaboratively worked together to complete the project.” This project benefits not only the locals but business as well which leads in prosperity of nation’s economy. He added.
Dr. Anu Kumari Lama, Tourism Specialist of ICIMOD gave presentation about the project. She said – ‘This project helps to diversify the livelihood of the locals by integrating agriculture and tourism by using technology. This newly developed tourism product is an associate tourism trail within the existing trail of Pathibhara Pilgrimage trail, Kanchenjunga Base Camp Trekking, Lumba Sumba Adventure trekking, Tinjure- Milkey- Jaljale Rhododendron Trail and other many more cultural and natural heritage trails of Taplejung District.’
Chief Guest, Neupane was captivated to know about newly developed tourism product. He said “Strategy must be developed to enhance digital platform for tourism promotion. Information providing apps, videos and other requirements must be propagated through digital marketing for tourism promotion.”
Speaking at the program ICIMOD Counselor, Bachhu N. Shrestha said that the purpose of the action research is to increase access to and enhance livelihood opportunities of the marginalized mountain communities of Taplejung area via ICT assisted tourism product.
Product Development Manger of Wolfmatrix, Suman Humagain presented the detailed information about the mobile apps. He said that the apps has been developed by focusing niche market i.e. Taplejung which is accessible in offline as well. The mobile apps covers information like destination, activities, communication, travel and access.
Closing the program, TAAN President Chandra Prasad Rijal thanked ICIMOD, Wolf Matrix, NTB, ECDF for their joint effort and support to complete the project successfully.
TAAN executive members along with other guest from different tourism associations were present at the launching program.